Wording
Emotional and credible
The wording concept reflects the verbal level of the central brand messages and provides orientation points for tonality and wording.
Claim
“Solutions” describes the central mission behind the RAUMEDIC brand. No matter what our customers need, we deliver the right solution for their problem. “for life” describes the motivation behind the company RAUMEDIC. It’s all about life
Tonality
RAUMEDIC puts people in the foreground. This is also reflected in the tonality, as we are strongly focusing on an active approach.
Passive address: “In cooperation with our customers, we develop high-quality products.”
Active address: “We develop high-quality products with you.”
In principle, RAUMEDIC does not use artificial gender-neutral language (e.g. chairperson instead of chairman or chairwoman, or humankind instead of mankind). However, it is recommended to mention both grammatical genders (e.g. chairwomen and chairmen).
Basics
The company name is written internally and externally with capital letters. The only exception is the RAUMEDIC logo.
At RAUMEDIC, we follow the German spelling according to the Duden editorial system. When English is used, we use American English. For correct English spelling, we refer to the Merriam-Webster.
With regard to sentence structure, we concentrate on precise language and therefore avoid nested sentences. Sentences should not exceed 20 words as a guideline.
