Icons
Reduced and informative
Our icons are derived from the figurative mark from the new logo (connector) as a connecting element, and thus have a high recognition value. The design of the icons is reduced, and their clean look conveys the message to the viewer in an easily understandable way.
Derivation
We use the elements of the new logo when designing icons. Each icon contains the connector, which serves as a figurative mark in the logo, as well as a circle which is extracted from the brand as a concise basic shape.
Dos
The icons are depicted with an outline in “easy berry” and connector in “future red”. This also makes the connector stand out visually from the icon. This way we get a consistent design language. When the icons are mapped in negative, the white outline sits on a circle in “future red”. The stroke width for the outline is 13 pt. and for the inner line 9 pt. The distance between the connectors (or the connector) and the outline is at least 9 pt.
Don’ts
No small icons or icons without connector are to be used. Likewise, the colors are not to be changed in positive or negative display.
