When used as a pattern, the brand code allows new things to emerge and be graphically depicted. The circles, abstracted from the logo, create a multifaceted element that can take on infinite forms. The brand code has a complementary function in branding and loosens up a layout in an abstract way.
Dos
Depending on the level of information, the brand code can also take the form of speech bubbles or something similar. Per page, one color and the specified transparencies must be used:
“clean white” on “staging blue”: 20 %
“clean white” on “safety blue”: 10 %
“staging blue” on “clean white”: 15 %
“staging blue” on “safety blue”: 12 %
“safety blue” on “clean white”: 5 %
“future red” on “easy berry”: 17 %
“easy berry” on “clean white”: 5 %
“easy berry” on “future red”: 30 %
“clean white” on image: 10 %
Don’ts
The brand code must not appear cluttered in the layout. Also, different colors and sizes must not be placed on the same page.
